Finance | Strategy | Business Education

The Benefits of Scale, Regardless of Size.

Senior finance, strategy, and decision infrastructure for businesses that need stronger answers without building a Fortune 100-sized organization.

13+ YearsFortune 100 finance, strategy, and transformation
$10B+enterprise spend and capital portfolios governed
$500M+value captured through negotiation strategy
Two Ways to Engage

Built around the work, not a generic consulting package.

01 | Advisory

Financial clarity for decisions that matter.

Understand the economics behind the business, structure difficult decisions, and build systems that turn information into action.

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02 | Education

Practical finance education for people running businesses.

Applied finance and strategy programs designed around usable frameworks, not academic theory or unnecessary jargon.

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Capabilities

Built around the decisions businesses actually have to make.

Business Finance & Performance

Forecasting, profitability, unit economics, KPI architecture, cash visibility, and operating performance.

Capital & Strategic Finance

Business cases, capital allocation, investment decisions, scenario analysis, and financing readiness.

Commercial Strategy & Negotiation

Pricing, commercial structures, cost and price analysis, negotiation strategy, and value capture.

Analytics & Decision Systems

Dashboards, models, decision frameworks, management systems, and analytical automation.

Illustrative cannabis grower product portfolio economics analysis
Illustrative / sanitized cannabis grower example showing product economics, unit margin, and portfolio contribution.
Applied Work

From information to decision.

Reporting is useful only when it changes what the business can see, decide, or do. Play At Scale builds financial and analytical structures that connect performance, operational drivers, risk, and strategic choices.

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Applied Business Education

Business Finance & Strategy Certificate Program

Three standalone applied sessions plus an open lecture format, delivered live at upcoming CannaCon events. Participants can build the full pathway over time or use individual sessions where they are most relevant.

Play At Scale CannaCon
Lucas Hobbs, Founder and Principal of Play At Scale
Principal-Led by Design

Lucas Hobbs, Founder & Principal

More than 13 years of finance, strategy, analytics, and transformation leadership in a Fortune 100 operating environment, with experience spanning multibillion-dollar capital and spend portfolios, negotiation strategy, financial modeling, decision systems, and executive performance management.

Finance & StrategyCommercial NegotiationCapital & AnalyticsBusiness Education
About Lucas
What Participants Say

Practical value, in their words.

Better decisions start with better structure.

If a financial, strategic, or operating question matters enough to affect where the business goes next, it is worth structuring correctly.

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